Certified Digital Marketing Specialist Certification

Introduction of Internet and websites

Types of websites

Building website: domain names and hosting

Planning and objective setting

Integrating all engagement mediums

Practical demonstration of how best website is created using wordpress

Introduction to Search Engine Optimization(SEO)

SERP

Keywords planning and research

Website traffic planning

On Page optimization

Off Page optimization

Importance of domain and page authority

Understanding social media strategy (Facebook, Twitter, Linkedin, Pinterest, Youtube, Instagram)

Impact of social media on all areas of business, for small business

Understanding engagement and social presence

Driving traffic from Social Media networks

Google Adwords Fundamentals

Search engine and traffic

creating google adword account and its structure

Search and display network

Bid strategy

Adwords algorithm

Campaign Setup

Tracking Performance/Conversion

Optimizing Ad copy

Creating Display Campaign

Optimizing Display Campaign

Ad Extension and Match types

Shopping Ads

Re-marketing

Google Analytics

Quantitative and Qualitative data

Competitor data

Customer intent

Setting up goals

Know about visitors demographic

Setting up Google analytics account

Understanding goals and conversions

Bounce rates

Integrating with Adwords

Measuring campaign performance

Introduction to E-mail

Best profitable platform

Types of E-mail Marketing

Problem and issues with Email Marketing

its critical elements

Cyber laws

Creating a broadcast e-mail

Technology of Email marketing

About spamming and techniques to avoid it

Introduction to Mobile Marketing

Advertising on Mobile apps

Mobile Marketing measurement and Analytics

Learn to design a Digital Marketing campaign

Execution strategy that includes all the channels

Learn from successful Digital Marketing campaigns