Certified Ecommerce Specialist

E-Commerce Industry in India

Future of E-commerce and Opportunities

An overview

E-marketplaces

Customer Shopping Mechanisms: Storefronts, Mall and Portals

Merchant Solutions: Ecatalogs, Search Engine and Shopping Carts

Auctions, Bartering and Negotiating Online

Etailing Business Models

Warehousing, Marketplace and Dropshipping Model

Travel and Tourism

Employment placement and Job market online

Real Estate, Insurance and Stock Trading Online

Banking and Personal Finance

Concepts, Characteristics and Models of B2B Ecommerce

B2B Portals and Directories

Drivers of Mcommerce

Market research for product selection

Inventory management and designing SKU for products

Images for the products

Creating catalogs of your products

People you need to hire to run operations

Tie ups with partners for logistics, and other functions

Ecommerce Store Planning

Build your own Ecommerce Store

Understanding different components of price

How to decide selling price of the product

Automated Pricing

Promotions

Sponsored Ads

Buybox Percentage

Understanding Digital Marketing Strategy process

Setting up goals and objectives for Digital Marketing viz. Lead Generation, Branding, Driving Traffic to Website, Blogging

Product Selection and Target audience 

Components of Digital Marketing

Tools to help you in competitive analysis

Facebook Marketing

Twitter Marketing

Linkedin Marketing

Youtube Marketing

Creating a media plan  for online advertising

Introduction to Campaign Structure and Media plan

Integrating Google Analytics to website for managementand analytics

Campaign tracking aligning to media plan

PPC for Ecommerce

Google Adwords – Display Ads, Shopping Ads, Video Ads, Facebook Ads, Linkedin Ads

Writing SEO Optimized content for website and product catalog

Creating Product Titles and Product Description

Writing Blogs and Articles

Learn how Affiliate Marketing works

Affiliate Marketing to earn money

Affiliate Marketing Platforms- AmazonAssociates, Vcommission

Benefits of Marketing Automation

How Marketing Automation works ?

Generating Leads to Sales Conversion

Using Zapier for Marketing Automation

What is Growth Hanking?

How you can leverage Growth Hacking to build a profitable Ecommerce Business?

Case Studies: Growth Hacking

Security Issues and Landscape

Technical Attack Methods

Securing Ecommerce Networks

Digital Security Certificates

What is Cross Border Ecommerce ?

Challenge of Cross Border Ecommerce

Pre-requisites for Cross Border Ecommerce ?

Understanding Import Export for Ecommerce

Defining KPIs for Ecommerce

Ensuring Customer Delight

Managing Supply Chain Management for Ecommerce

Inventory Management

Handling Customer issues

Making the venture successful

Using Payment cards online

Integrating with E-Commerce site

Overview

Do’s and Don’ts

GST for Ecommerce