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Digital Marketing

Redefine your Digital Marketing Strategy in 2 days session with Industry Experts

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Prev Understanding all the element of Digital Marketing channels

Next Building up the plan

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Course Content

Total learning: 20 lessons Time: 16 hours

Understanding Digital Marketing for your business 0/3
- Lecture1.1
  
  What is Digital Marketing?
- Lecture1.2
  
  How can it enable your business
- Lecture1.3
  
  Understanding Digital Marketing Strategy process
Setting up goals and objectives for Digital Marketing 0/4
- Lecture2.1
  
  Establishing KPIs and Metrics derived from the marketing plan
- Lecture2.2
  
  Defining KPIs
- Lecture2.3
  
  Metrics for marketing plan
- Lecture2.4
  
  Understanding relationship between KPIs, Marketing objective and various metrics
Product Definition and Target audience 0/3
- Lecture3.1
  
  Defining the product you want to sell
- Lecture3.2
  
  Finding customer segment for your product
- Lecture3.3
  
  Tools to help you in competitive analysis
Develop Strategic Digital Marketing Plan 0/3
- Lecture4.1
  
  Understanding all the element of Digital Marketing channels
- Lecture4.2
  
  Overview of different digital channels and touch points
- Lecture4.3
  
  Building up the plan
Creating your own media plan 0/3
- Lecture5.1
  
  Introduction to campaign structure and media plan
- Lecture5.2
  
  Integrating Analytics to website for management
- Lecture5.3
  
  Campaign tracking aligning to media structure
Understand the setup and Implementation of the plan 0/1
- Lecture6.1
  
  Implementing campaign setup as per the media plan
Evaluate and Optimize the campaign continuously to improve the performance 0/3
- Lecture7.1
  
  Overview of Google and Social Media report
- Lecture7.2
  
  Continuous optimization based on performance analysis
- Lecture7.3
  
  Different types of testing methods